{"id":22180,"date":"2025-12-09T11:35:00","date_gmt":"2025-12-09T04:35:00","guid":{"rendered":"https:\/\/www.angelrealestate.co.th\/web\/?p=22180"},"modified":"2025-12-16T13:56:21","modified_gmt":"2025-12-16T06:56:21","slug":"terrabkk-explores-wellness-centric-insights-leading-thai-real-estate-into-a-new-chapter-the-wellness-blueprint-aiming-for-a-quality-of-life-beyond-just-housing","status":"publish","type":"post","link":"https:\/\/www.angelrealestate.co.th\/web\/terrabkk-explores-wellness-centric-insights-leading-thai-real-estate-into-a-new-chapter-the-wellness-blueprint-aiming-for-a-quality-of-life-beyond-just-housing\/","title":{"rendered":"TerraBkk Explores Wellness-Centric Insights, Leading Thai Real Estate into a New Chapter: “The Wellness Blueprint” Aiming for a Quality of Life Beyond Just Housing"},"content":{"rendered":"\n
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NEWS & EVENTS<\/p>\n<\/div><\/div>\n\n\n\n

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TerraBKK<\/strong> reveals the blueprint for real estate that promotes well-being through research at the annual real estate seminar, TerraHint Brand Series 2025<\/strong>, under the theme The Wellness Blueprint #Living Well with a Formula<\/strong>. A team of experts shared practical strategies for creating wellness-focused real estate, alongside a deep dive into Consumer Insight<\/strong>. It was found that Thai people define Wellness<\/strong> as “a good quality of life”<\/strong>, aligning with factors influencing home purchases. The seminar identified four wellness consumer groups<\/strong> that will drive market purchasing power and announced the Terra Awards<\/strong> for powerful real estate brands across various categories, held at GAYSORN URBAN RESORT<\/strong>.
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Sumitra Wongphakdee, Managing Director of Terra Media and Consulting Co., Ltd.<\/strong>, stated that the TERRAHINT BRAND SERIES seminar is a major event organized annually by TerraBKK.com to serve as a platform for exchanging views and advancing the real estate industry. This year marks the 8th edition, stepping into a new chapter under TerraHint Brand Series 2025 | The Wellness Blueprint #Living Well with a Formula, aiming to elevate home building to enhance the quality of life for people at all levels and create valuable experiences beyond mere living. This is an opportunity for the real estate sector to transform economic challenges.<\/p>\n\n\n\n

The seminar opened with a presentation on Property Outlook 2026: New Opportunities in the Real Estate Market<\/strong>, analyzing trends, directions, and risks, led by Sumitra Wongphakdee, Managing Director, and a team of experts from Terra<\/strong>, including Piyaporn Lertvisuthiphaiboon, Head of Research<\/strong>, and Kritsa Jindanan, Head of Consulting<\/strong>. This was followed by a talk on \u201cReal Estate Directions for Interesting Investments\u201d<\/strong> by Oranong Chaitong, CEO of Prospect REIT Management Co., Ltd.<\/strong><\/p>\n\n\n\n

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The topic \u201cThailand Opportunities and Challenges for Wellness Business\u201d<\/strong> was presented by Dr. Somporn Kamphong, Chief Executive Officer of AACI Asia-Pacific<\/strong>, followed by a panel discussion on \u201cPosition Your Business at the Heart of the Wellness & Hospitality Revolution\u201d<\/strong> featuring experts from various fields, including Kota Boontrongpaisarn, Head of Business and Corporate Development at Banyan Group, Peeraphong Pirachotwit, CEO of Thonburi Wellbeing Co., Ltd., Dr. Thiti Samutrath, Deputy Secretary-General of the Thai Medical and Health Tourism Association, and Supaprat Vira-kul, Deputy Managing Director of SIAM SINDHORN<\/strong>. Additionally, there was a presentation on \u201cUnlocking Customer Value Chain by AI: AI in Creating Customer Value\u201d<\/strong> by Pharuj Daowrai, Founder of Laterall Co., Ltd.<\/strong><\/p>\n\n\n\n

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The highlight concluded with the presentation of research findings on \u201cConsumer Insight: Understanding Modern Consumers through a Wellness-Centric Perspective to Build Strong Brands\u201d<\/strong> by Sumitra Wongphakdee<\/strong>.<\/p>\n\n\n\n

This year’s research was based on responses from 2,000 participants, with 75% residing in Bangkok and its vicinity. Notably, it was found that Thai people define wellness as \u201ca good quality of life, a good environment, and safety,\u201d which aligns with the factors they consider when looking for homes, with environmental quality consistently ranking as a top priority. However, the definition of “Wellness” varies across different age groups, reflecting life experiences and responsibilities.<\/p>\n\n\n\n

Four Wellness Consumer Groups Based on Lifestyle & Self-Care Approaches<\/strong><\/p>\n\n\n\n

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The study categorized new consumer behaviors into four groups based on self-care approaches and lifestyles, reflecting current demands and expectations for housing and services:<\/p>\n\n\n\n

1. THE BALANCED SOCIALIZER (34%)<\/strong> – A group of young individuals seeking balance between health and social life. While they take care of their basic health, they do not neglect socializing and building relationships. They enjoy traveling both domestically and internationally, valuing experiences and interactions with others. Their housing preferences include services that facilitate convenience and technology that saves time, along with health and beauty services.<\/p>\n\n\n\n

2. THE ASPIRING SELF-IMPROVER (34%)<\/strong> – This group has their own health care approaches, choosing activities that genuinely interest them. They prioritize sleep and relaxation in nature but do not seek social activities. Their housing needs include more than just basic services, such as room service or concierge services and safety-related services.<\/p>\n\n\n\n

3. THE CASUAL EXPLORER (24%)<\/strong> – A family group interested in health but unable to fully care for themselves due to work and family responsibilities. They focus on simple activities like reading, listening to music, and meditating, requiring basic services essential for living, especially concerning safety, such as transportation to hospitals.<\/p>\n\n\n\n

4. THE HOLISTIC WELLNESS (14%)<\/strong> – This group emphasizes comprehensive health care, including physical, mental, and social aspects. They maintain discipline in sleep, exercise regularly, and choose nutritious foods. They enjoy being close to nature and value mental healing through outdoor activities. Their ideal housing includes large green spaces, comprehensive health care services, and standard safety systems.<\/p>\n\n\n\n

Delivering Experiences Tailored to Different Lifestyles<\/strong><\/p>\n\n\n\n

Given the varying definitions and lifestyles surrounding wellness, consumers seek different experiences when visiting projects. Real estate developers and marketers can create experiences that make each customer group feel appropriately cared for, from the first step of visiting the project to the purchasing decision, categorized as follows:<\/p>\n\n\n\n