TerraBKK reveals the blueprint for real estate that promotes well-being through research at the annual real estate seminar, TerraHint Brand Series 2025, under the theme The Wellness Blueprint #Living Well with a Formula. A team of experts shared practical strategies for creating wellness-focused real estate, alongside a deep dive into Consumer Insight. It was found that Thai people define Wellness as “a good quality of life”, aligning with factors influencing home purchases. The seminar identified four wellness consumer groups that will drive market purchasing power and announced the Terra Awards for powerful real estate brands across various categories, held at GAYSORN URBAN RESORT.

For decades, Phuket has been synonymous with short-term holidays and quick tourist cash. Today, however, that narrative is dramatically shifting. The island’s real estate market is undergoing a profound structural change, graduating from a seasonal destination to a robust “Permanent Living Destination” and the numbers prove it.