As we’re already halfway into 2025, it’s undeniable that the economy seems a bit worrying. It’s under pressure from multiple factors, including high cost of living and household debt, which led consumers to be more careful when spending. We’re also facing impacts from Trump’s tariff, fierce competition from imported goods, and unpredictable weather that’s affecting the agricultural sector. Furthermore, Thailand’s aging society is growing. The country is projected to become a Super-aged Society by 2028, with over 20% of the population being elderly. However, 34% of these seniors have an income of less than 30,000 baht per year, highlighting their limited spending power.