Here are the top 10 nationalities that visited Thailand in 2025 (cumulative year-end data), compared to 2024:

1. South Korea comes in 5th with 1,555,227 visitors.
2. Malaysia remains the highest with 4,520,856 visitors. Despite an 8.7% year-on-year (YoY) decline, they continue to be the primary driver of the border tourism economy.
3. China dropped to 2nd place with 4,473,992 visitors, representing a significant decrease of 33.6% (YoY).
4. Inia rank 3rd with2,487,319 visitors. It is considered a rising star market with an impressive growth of 16.8% (YoY).
5. Russia holds 4th place with 1,898,837 visitors, maintaining a steady growth of 8.8% (YoY).

A Market at an Inflection Point

Bangkok’s data centre sector has entered a phase of accelerated growth, driven by commitments from global operators including STT GDC, GSA Data Center, Equinix, Empyrion Digital, Evolution Data Centres, DayOne, and Bridge Data Centres.

A key turning point came in 2022, when AWS announced plans to launch a cloud region in Thailand. Google followed in 2024 with plans for its first data centre in the country, reinforcing long-term confidence in Thailand’s fundamentals. Growth has been broad-based, supported by both new entrants and expansion from existing operators.