The real estate market in Thailand continues to attract strong interest from foreign buyers. While Chinese buyers still dominate the market, accounting for approximately 31% of the foreign ownership transfer value in 2025, the overall buyer demographic is becoming more diverse. Data from the Real Estate Information Center (REIC) indicates a significant increase in buyers from Myanmar, who have risen to the second position, alongside ongoing interest from buyers from Russia, Taiwan, the United States, and Europe.

According to REIC, in 2025, there were a total of 14,899 foreign ownership transfers (an increase of +2.2% compared to the previous year), with a total transfer value of 60.921 billion baht (a decrease of -10.7% compared to the previous year). Foreign ownership transfers accounted for 14.7% of the total number of transfers and 25% of the total transfer value nationwide.

Russian buyers have seen an increase in transfer value of over 30% compared to 2024, reflecting sustained interest, particularly in coastal resort areas such as Phuket, Chonburi (Pattaya), and Prachuap Khiri Khan (Hua Hin).

Additionally, interest from buyers from Taiwan, India, and Europe has contributed to a more diverse foreign buyer market in Thailand. Developing real estate and services that cater to the specific needs of each nationality is therefore a key strategy for conducting business in such a diverse market environment.

Key Drivers of the Thai Real Estate Market

Thai real estate continues to be an attractive option for global investors, supported by several fundamental factors:

Safe Haven Assets: Buyers from various countries are increasingly viewing Thai real estate as a stable store of value amid global economic and geopolitical volatility, due to Thailand’s neutral and non-aggressive international policies.

Infrastructure Synergy: The value of real estate in areas like Chonburi (Eastern Economic Corridor or EEC) and Bangkok is being driven by the expansion of public transport systems, highways, and high-speed rail projects.

Yield Potential: With rental yields in key economic areas ranging from 4% to 8%, Thailand remains a more attractive investment compared to regional competitors like Singapore or Hong Kong.

The Thai real estate sector is transitioning from a recovery phase into a new era characterized by flexibility and diversity. While Chinese investors continue to be the backbone of the market, the rapid rise of buyers from Myanmar, Russia, and Western countries demonstrates that Thailand’s appeal transcends demographic limitations. For global investors, the perfect blend of high yield potential and lifestyle allure makes Thailand an irresistible offer amid a global economy increasingly focused on growth in Southeast Asia.